Warner Bros. has dropped the blood-soaked trailer for Evil Dead Rise, which transplants the demonic lore of the iconic horror franchise into an urban setting. One of the most promising horror movie trailers in recent memory, the Evil Dead Rise teaser deftly recaptures the gonzo, anything-goes style that made Sam Raimi’s original Evil Dead films such beloved classics of the genre. Between unapologetic campness, shocking pitch-black humor, and inventive, boundary-pushing gore, the trailer for Evil Dead Rise strikes the perfect tone for a new entry in the fan-favorite series. Ash Williams might be nowhere to be seen in the new Evil Dead trailer, but it gets every other aspect of the franchise just right.