Why seek human comfort when you could have a gigantic Mountain Dew body pillow instead? That's right; Mountain Dew is taking its marketing to a new, comfortable level with a humongous body pillow modeled after the sugary, high-fueled soft drink. Do you need one? No. Should you get one anyway? Absolutely. And you can do just that now because these comfy pieces of art are going on sale today through the Mountain Dew store (yes, the drink has a store).
We're nearing the end of a global pandemic, hopefully, and you know what that means? We deserve good things. If the Tali from Mass Effect body pillow that we shared yesterday isn't your thing, do the dew instead:
Given that this is one of the unofficial-yet-official Gamer Drinks Of Choice™, this meme-able piece of merch is actually kind of cool. Even if not for canoodling like the nice gentleman above. Wrap it around you like a pillow burrito while gaming for comfort, or mount it up on your front door to let your neighbors know you're completely off your rocker. Dealer's choice!
“The Dew Body Pillow is a larger-than-life replica of a Mountain Dew bottle, perfect for those cold, winter nights when all you need is the comfort of your Mountain Dew to give you those warm, fuzzy feelings,” says an official press release about the latest Mountain Dew piece of memorabilia. A spokesperson at Mountain Dew added, jokingly telling Game Informer: "Post-pandemic dating has taken a turn for the worse. Ghosting has become the new normal, and it’s only expected to rise as things heat up this summer. If you or a loved one have fallen victim to ghosting, you may be entitled to cuddle compensation. So forget the attorney fees, and try your chance at winning your very own Dew body pillow."
Real talk? I'm going to rock the crap out of this. My partner might want to murder me, but it'd look pretty swanky next to my Garrus body pillow because who needs self-respect when you have comfort like this?
This cozy piece of amazing is slated to go live in the Mountain Dew Store today. When this article was written, the listing wasn't live yet, but you can spam that refresh button like mad with this link here when they do come up for grabs.
Assassin's Creed has grown a lot through the years. Some missteps, some triumphs. The franchise hit a new high with Assassin's Creed Odyssey, with many fans loving the more immersive RPG aspects, dialogue options, and choice of protagonist. Valhalla continued on that trend, offering an even bigger experience. While some in the community have mentioned that they worry certain games are getting a little too big, bordering on overwhelming, it looks like Ubisoft is looking to go even bigger. More than that, a new report suggests that the next Assassin's Creed game, called Assassin's Creed Infinity, will be a live service entry.
[Update] 7/7/21 at 8:14 a.m. Central: Ubisoft has confirmed Assassin's Creed Infinity, you can learn more with the full blog post here.
In a new report from Bloomberg, Assassin's Creed Infinity, a codename for the upcoming AC project, will adhere to a live service model that will continue evolving and growing post-launch. How is that different than previous entries with expansions? Look at recent live-service adventures. Some do it well, while others -- like Anthem -- failed to find a cohesive vision for the game's identity. It also means that the next Assassin's Creed will be much more time-jumpy than in games' past, jumping from one historical timeline to another within multiple settings. A spokesperson told the site that Ubisoft aims to "exceed the expectations of fans who have been asking for a more cohesive approach."
When I think cohesive, I don't necessarily jump to live-service, but it is important to know that we don't have any real information at this time. Sometimes, context is key. However, on paper? This sounds like an odd pivot for the franchise, a franchise where change is sometimes too much if not nailed down to perfection.
In the site's report, the change into live-service isn't the biggest hit with everyone working at Ubisoft either. Some even reportedly moved to other studios in Montreal because the scope of Infinity feels like too much, though both the Quebec and Montreal studios are both working on Infinity together.
I played through Valhalla as a longtime lover of this series, including having read all of the companion novels and comic books. While it was absolutely glorious, it was needlessly massive. If completed the way it is meant to be played, it's easy to tank in over one hundred hours into the Viking adventure, and while younger me would have scoffed at those "rookie numbers," older me has a lot of other things on her plate. My circumstance should in no way impact development decisions, but I do know the thought that the Assassin's Creed games are growing larger and larger is a concern for many others in the AC community. What is size if it's not meaningful? While Valhalla was rife with meaningful sidequests, much like Odyssey and Origins before it, how big is too big (pause for 'that's what she said' jokes)?
The report also detailed unrest at the studio regarding 'Me Too', which you can learn more about here.
What do you think about Assassin's Creed going live service? Are people worrying for no reason, or do you think this could potentially be the wrong move? Sound off with your thoughts in the comment section below!
Summer 2020 marked a massive shift in the gaming industry, particularly those who have suffered sexual misconduct and abusive leadership when the #MeToo movement hit Ubisoft hard. After numerous reports surfaced regarding abuse, misconduct, and power corruption leading to several high-profile execs being fired, the investigations into the underbelly of this studio's culture continue. Investigations revealed that over 25 percent of employees experienced, or witnessed, workplace misconduct. While several notable executive roles became vacant due to these investigations, including Ashraf Ismail, Tommy Francois, and Maxime Beland, a new report shares that many employees feel unheard after numerous managers that were reported for misconduct remain in their leadership positions.
Earlier today, we covered a report from Bloomberg about Assassin's Creed Infinity, a codename for the upcoming entry in the franchise that will be a live-service game. Shortly after, Ubisoft itself confirmed the report -- at least the part about the new game being in development and the vision for the series undergoing another shift. Another part of the report, however, includes the continued cycle of the work culture at Ubisoft.
The next Assassin's Creed game is so large that the Quebec and Montreal studios are pooling together to work more closely than ever before for a more "collaborative" experience developing Infinity. This shift reportedly has many employees feeling frustrated and nervous about the future, especially given that new teams are being led by managers that had a berth of accusations against them, yet remain in their situated roles. "People familiar with the matter," told Bloomberg that the recent moves have kicked up the need for employees to speak up once more, causing the internal message board for said devs to air their concerns to become flooded with disappointment over how allegations were handled.
The report also details the French union Solidaires Informatique reported that three Ubisoft Montreal managers were accused of "harassment or toxic behavior" as well as reports of overt racism and sexism, with an HR department that has reportedly not done anything of value in response. The Ubisoft spokesperson that Bloomberg spoke with refused to comment on specific reported cases but did add: “Any employee that had allegations and remains at Ubisoft has had their case rigorously reviewed by a third party and were either exonerated or underwent appropriate disciplinary actions,” she said. “Employees who have been under investigation would not remain at Ubisoft if results of investigations warranted termination.”
A Ubisoft spokesperson reached out to Game Informer with an additional statement regarding the latest report, saying: "We have full confidence in the entire Assassin’s Creed team. Ubisoft takes each and every allegation seriously and conducted a series of investigations over the last year led by independent third parties taking swift and appropriate actions based on their outcome, including warnings, removal of managerial responsibility or dismissal. While we won’t go into specific details about individuals, any employee that had allegations and remains at Ubisoft has had their case rigorously reviewed by a third party and were either exonerated or underwent appropriate disciplinary actions. Ubisoft is committed to creating an exemplary culture where everyone feels valued and respected. We do not and will not tolerate abuse, harassment, or discrimination. We've made significant internal changes and updates to create a safe and more inclusive workplace which were recently addressed by our CEO."
It was also revealed that growing unrest had caused a rising number of employees in the Montreal studio to leave to pursue other games under different companies because they are "tired of working on massive productions" and that Assassin's Creed Infinity's ambitions proved more than they were willing to continue doing. Here, it is important to remember that people leave jobs all of the time. Whether this is because of a feeling of needing more, needing something different, or no longer fitting with the mission statement and vision at their current occupation, with some reportedly leaving due to the scope of Infinity, that's not necessarily indicative of what fans can expect. We won't know that until we see an actual reveal with a context for that vision.
[Source: Bloomberg]