Friday, 23 April 2021 23:42

Resident Evil Village Advertised with Life-Sized Lady Dimitrescu Towel

Written by Kean Sullivan
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Capcom develops a unique form of advertising by creating a towel with a life-sized print of Resident Evil Village's antagonist Lady Dimitrescu.

Resident Evil Village is one of the most highly anticipated titles releasing later this year. With an unsettling atmosphere and setting, new characters to encounter, and the same control scheme and mechanics featured in Resident Evil 7Resident Evil Village looks to be a promising horror experience. However, Capcom has capitalized on the popularity of the game's main antagonist.

Since being featured prominently in one of the earlier game trailers for Resident Evil Village, Lady Dimitrescu has been idolized by many on the Internet. While her connection to the overarching Resident Evil storyline has yet to be explained, a number of fans have taken a great interest in the nearly 10-foot tall vampire lady.

RELATED: 6'9" Olympic Medalist Cosplays Lady Dimitrescu from Resident Evil Village

As a result of Lady Dimitrescu's popularity, Capcom has used her character in many different advertisement forms, one of the most recent being a beach towel with a life-sized version of Lady Dimitrescu printed on it. In a video posted by the official Japanese Twitter page for Resident Evil Village, a man lays down next to the towel for a size comparison, and it is shocking how large the figure is comparatively.

On its own, this towel is impressive, but in terms of the ways Capcom has used Lady Dimitrescu's imposing form as a way to promote Resident Evil Village, this is just the tip of the iceberg. In Hong Kong, Lady Dimitrescu is layered on top of double-decker buses, which serves as a gigantic ad for Resident Evil Village rolling around the city.

Capcom is certainly doing everything it can to indulge fans of Lady Dimitrescu in the days leading up to Resident Evil Village's release. With the game launching in less than two weeks, players will finally get to experience the continuation of Ethan Winters' story that began with Resident Evil 7. However, there are still a lot of questions that fans have on their minds going into this new game.

Resident Evil is a series that is known for its zombie horror, with every mainline entry in the series featuring these enemies to an extent. The fact that Resident Evil Village revolves so heavily around vampire and werewolf lore appears to be quite the departure from the series. How the events of this story will influence the story threads presented in Resident Evil 7, such as Umbrella and The Connections, ultimately remains to be seen.

Resident Evil Village will be available May 7 for PC, PS4, PS5, Stadia, Xbox One, and Xbox Series X/S.

MORE: Want To Speedrun Resident Evil (1996)? Follow These 10 Tips For Jill Valentine's Best Ending

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