Steam's next major sale will be taking place during what Japanese natives call "Golden Week," a week that contains many important Japanese holidays. Steam's annual sale starts from April 29 and finishes up on May 6, to coincide with the event.

Golden Week in Japan has a number of important dates associated with it, beginning with The Emperor's Birthday on the 29th of April and finishing with Children's Day on May 5. In celebration of this event, Steam is offering a sale throughout Golden Week with a specific focus on Japanese games. This is something that the platform does annually, with an update to Steam bringing a sale that reduces the prices of games and series developed by Japanese studios.

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Steam users who love games from Japanese studios can rejoice as Golden Week approaches, as if previous Golden Week sales are anything to go by, many titles will be heavily reduced in price. Games such as Dark Souls 2 and 3, Monster Hunter World, and the Devil May Cry series are likely to see price reductions, as these titles have been marked down during previous sales. If the 2020 Golden Week sale is anything to go by, gamers can expect to see a number of new releases go down in price, as well as many older games.

If gamers are curious to find out which Steam sale will come after Golden Week, Valve has already announced Steam Next Fest, which many may know as the Steam Game Festival, renamed by the Steam developer to "more directly communicate its focus" on upcoming games on Steam. Users who take part in Steam Next Fest will be able to play hundreds of demos, watch developers' livestreams, and "chat with the teams about their games in progress, coming soon to Steam," according to a post by Valve detailing the event.

Oftentimes it is best for gamers to wait for a sale to buy the game they've been hankering to play, so Golden Week will give lovers of titles by Japanese developers on Steam the opportunity to get their hands on games a little cheaper. Steam is also smart to capitalize on Golden Week, which is generally associated with leisure activities, and was named by the managing director of a film company after ticket sales for his films exploded during the holiday-filled period. Steam's game sales will likely see a similar rise during Golden Week, as gamers perform the ritual of purchasing as many games as they can, whether they intend to actually play them or not.

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Source: VG247