Felix ‘PewDiePie’ Kjellberg, while watching a video of someone attempting to fill a diesel car with petrol, relayed the story behind the infamous 'My New Car part 2' video's takedown on YouTube. The video was created by PewDiePie to lampoon the trend of YouTubers showing off their brand new cars, but it was taken down due to what most assumed were copyright reasons.
YouTubers showing off their possessions is certainly something that has always happened, and will always happen. However, at the time of PewDiePie's My New Car video, it was a huge trend, especially among younger YouTubers who were earning their first real money from creating content on the website. PewDiePie's video was a huge hit on YouTube because of its relevancy and comedic value, but also because many thought it denoted a shift in PewDiePie's content creation, with his style of humor changing to cater to an older audience.
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The TikTok video that PewDiePie was watching of a diesel car refusing to allow someone to put petrol into it, prompted him to say "they need this" before telling the story of why the video was taken down. According to Kjellberg, before filming the video, featuring a Nissan Micra, he and his crew had to "gas the car up." The sponsor who supplied the car for PewDiePie's deleted YouTube video had told them that the car required petrol, when it was actually a diesel car, thus causing the car to start to smoke during the video as the engine ran.
Despite Kjellberg's protestations, suggesting that it was "funny actually" and wanting to keep it in the video, the sponsors for the car were obviously displeased, not wanting the product to be seen that way. This was the actual cause of the video being taken down, as the impetus for the video was, according to PewDiePie "a promo for a car." PewDiePie stated that they did ask the company twice whether the car was petrol or diesel, to which they were told 'petrol' both times, which suggests that it was the company's own fault that the video turned out the way it did. If only their car had the same preventative measures in place as the one in the TikTok video Kjellberg was watching.
While most had assumed that the video had been taken down due to some form of copyright infringement, which is often the case with video takedowns on YouTube, this new information from PewDiePie is certainly a more amusing story. The backstory of a car company telling Kjellberg to put the wrong petrol in their own car and causing it to smoke on camera only makes the original video seem more hilarious, as well as adding an extra level to PewDiePie's parodying of 'my new car' videos on YouTube.
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