Despite the current global shortages on tech parts, such as semiconductors, which is affecting the production and subsequent consumer acquisition of gaming and PC products, companies are still attempting to put out new hardware into an uncertain market. Just recently, a leak showing the spec for AMD's up-and-coming GPU was uploaded, and Nvidia's 3070 Ti is rumored to be launching later this month. Though there is currently a deficit which is affecting so many tech industries at the moment, CEO Lisa Su has said that the situation may be improving soon.
According to a recent interview with Bloomberg, the chief executive of AMD seems to be maintaining an air of positivity and has said that availability of the company's graphics cards could improve due to an increase in chip supplies which she believes will be happening soon. She believes improvements will be on the up and up throughout the rest of 2021, adding that AMD is working with partners and that the situation could be under control quicker than expected.
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This is all despite the fact that recent outcasts have predicted that hardware shortages could rage on until possibly 2023. Su admits that it can take a while for the imbalances in supply and demand to even out, but overall it shouldn't be considered a "disaster" insisting that what's being experienced is an "imbalance" that can effectively be traced back to the semiconductor market.
The shortages of semiconductors is also affecting the production of consoles, as well as PC hardware. Despite Nintendo president, Shuntaro Furukawa, originally claiming the company had the wherewithal to keep making the Switch for the foreseeable future, he recently admitted that the situation means gamers can expect a shortage of the hybrid console, similar to the situation with both the PS5 and Xbox Series systems.
At this stage, many may not be as optimistic about the GPU and general gaming market as Su seems to be. It's impossible to say whether her prediction will come true, but it may offer a tiny iota of hope to see an influential person on the inside suggesting that things are going to start brightening up before the end of the year. With AMD's rival company Nvidia allegedly prepared to bring back its four-year-old GTX 1080 Ti to stem the gap, it's arguably a desperate situation that the tech companies find themselves in, so no one really knows what will come to pass in the near future, even if Su maintains a positive outlook.