Exclusivity is an ever-present factor in the games industry, despite how blurred the lines continue to be in 2021. Even as PlayStation begins to expand previously exclusive PS4 titles like Horizon Zero Dawn and Days Gone to PC, Sony is still very much committed to PlayStation console exclusivity. Microsoft now finds itself in a similar boat, with all Bethesda/ZeniMax properties now falling under the Xbox banner. Many fans questioned how far Xbox may extend the exclusivity of Bethesda games in the wake of the Microsoft acquisition, but the recent Bethesda roundtable discussion made it clear: some of Bethesda's future titles will be Xbox and PC exclusive.
Microsoft and Xbox have always fostered exclusive partnerships for games, Bethesda just happens to be the first tangibly AAA acquisition in a long time. Previous first-party partnerships by Microsoft (like Ninja Theory, Obsidian Entertainment, Double Fine Productions, etc.) arguably weren't comparable to Sony's first-party studios. Obviously now, things have changed, despite the Xbox brand assuming a sort-of "underdog" persona previously. Between both companies showing strong support to the PC community, whilst also retaining console exclusivity for certain first-party franchises, PlayStation and Xbox have similar perspectives on first-party games.
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Now, to be fair, this assumed "underdog" status for Xbox largely stems from the Xbox One's slow transformation into a gaming-first console. Most gaming fans are aware of E3-2013 Xbox, and how Microsoft has gradually shifted the Xbox brand into a far more consumer-friendly gaming ecosystem. Much of the improvements made to Xbox One can be attributed to the changes made under Phil Spencer, who became head of Xbox in 2014. Xbox's Play Anywhere Initiative, Project xCloud (Xbox cloud gaming), as well as Xbox Game Pass were all ambitious attempts in making Xbox the place to play. However, Xbox never necessarily changed its tune on console exclusivity.
It's important to remember that Xbox Game Studios largely exist because of exclusivity partnerships, even before Bethesda joined with Microsoft. Examples of franchises like Hellblade, State of Decay, as well as numerous franchises under Rare were all exclusive to Xbox before the Bethesda acquisition. Bethesda/ZeniMax is particularly noteworthy because it's the first significant AAA acquisition (not to mention one of the biggest financial acquisitions in gaming period) for Xbox in years. Arguably, this was the first major acquisition of the Xbox brand that rivals the likes of PlayStation first-party studios like Naughty Dog, Insomniac Games, or Sucker Punch Games.
That being said, Sony's never been shy about PlayStation's exclusive games and first-party studios, especially in the wake of the last console generation. While many criticized the exclusive offering on PS3, Sony doubled-down on exclusives studios and games on PS4. Many of the generation-defining titles from the PS4/Xbox One console years came from Sony: Marvel's Spider-Man, God of War, The Last of Us and Part Two, Horizon Zero Dawn, Ghost of Tsushima, Uncharted 4, Bloodborne, and many more helped solidify the PS4 as the place to play last generation. Sony's exclusivity also used to be aggressively insular, until the recent support for PC ports.
Horizon Zero Dawn, and soon Days Gone, coming to PC was a subtle but meaningful change for the PlayStation brand. So many first-party (and, still, many third-party) games were exclusive to the PS4, and that was that. Bringing first-party games to PC is a huge step, but it's not exactly the non-exclusive utopia many fans may want from PlayStation. It's still very clear that console exclusivity is still incredibly important for Sony, as that's largely what will drive software and hardware sales for PlayStation. Especially when the two next-gen consoles are so similar in hardware specifications, console exclusivity on PS5 will still be the norm for Sony moving forward.
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Sony has certainly loosened its grip with its strict exclusivity in recent months, but that doesn't mean widespread change is coming. Even when Sony CEO Jim Ryan confirms that more PlayStation games are coming to PC in due time, that doesn't necessarily mean God of War Ragnarok will release day-and-date on PC and PS5. As early as last year, PlayStation's executive vice president in Europe Simon Rutter stated that PS5 exclusives are more important "than they've ever been." Rutter generally backed those comments up with games being enhanced by utilizing the full power of the console, but exclusivity arguably strengthens the PlayStation brand moreso.
Microsoft is a bit more subtle with its Xbox exclusivity, and also largely supports the PC platform equally next to the Xbox Series X/S. Even if "some" Bethesda games will be exclusive to Xbox platforms in the future, that still doesn't change the fact that Microsoft is employing a similar strategy to what Sony implemented last generation. Despite inclusive efforts on behalf of both brands, like porting to PC and implementing crossplay for high profile multiplayer games, exclusives still drive the success of both platforms. Bethesda's acquisition by Microsoft isn't a particularly new reflection of Xbox, but it does arguably bring the brand on par with Sony's exclusivity efforts.