CEO of Microsoft Gaming Phil Spencer has re-emphasized that Xbox is not gauging its success solely on the number of consoles that it sells. For several years now, it’s become increasingly apparent that Xbox’s business plan isn’t only focused on the number of consoles sold. This became most evident in 2016 during the Xbox One era, when Microsoft announced its Play Anywhere initiative, which allows gamers to buy a digital title on PC or Xbox and play it on either platform.