The long-awaited reveal trailer for Grand Theft Auto 6 has given late singer/songwriter Tom Petty a huge boost on Spotify. The first official GTA 6 trailer netted Rockstar Games over 2 million new subscribers on YouTube in the days since it dropped on December 4, 2023, over 10 years since GTA 5 released. As of writing, the trailer has received over 108 million views, more than the official GTA 5 trailer received in its lifetime.