Johanna Faries, the general manager of Call of Duty and a senior vice president at Activision, stated that Call of Duty: Modern Warfare 3's Zombies mode is probably the franchise's best-rated "third mode" in over a decade. In addition to the multiplayer and campaign modes, each Call of Duty title includes a third mode that offers an additional way for players to enjoy the game, such as last year's DMZ mode in Modern Warfare 2.