The launch of the Samsung G9 provided a major shakeup to the ultrawide gaming monitors market. The G9 was the world's first commercially popular ultrawide monitor, while the subsequent G9 Neo offered best-in-class hardware in a form factor that was rarely seen as acceptable to gamers. Since then, the market for ultrawide monitors has seen steady demand as more games support them and consider the 21:9 aspect ratio a more standard offering than ever before.