Generally speaking, Marvel is actually a fairly new license in LEGO's wheelhouse, with the first sets based on the comic book franchise dropping in 2012. While that's still over a decade ago, there are quite a few popular licenses that LEGO was working with long before Marvel, with the first LEGO Star Wars set appearing all the way back in 1999, the first LEGO Harry Potter set hitting store shelves in 2001, and even the first LEGO DC set launching in 2006. So, in the grand scheme of things, the LEGO Marvel wave is actually quite new.