A good demo can make or break a game's release, especially in Steam's saturated market. Demos are a pivotal part of game marketing. Not only do they allow their developers access to potential consumers' feedback before release, but they also allow content creators and festivals to get their hands on a game early and give their impressions. The right influencer streaming a game is usually a deciding factor in that game's long-term success, and taking part in events like Steam's Next Fest can also get a project in front of potential players.