Video games have an unfortunate history with gender representation. Despite initially gender-neutral marketing and multiple women having key roles in major games, the market crash of 1983 led companies to decide that marketing exclusively to boys was a logical move. This was also reflected in the games produced, which often centered around male heroes. For a long time, female video game protagonists were rare; Lara Croft and Samus Aran were the exception, rather than the rule. Some popular franchises took a long time to start portraying strong female characters in meaningful roles. While not perfect, that has started to change in recent years.