A company called Game Scent has revealed its new AI-powered device that lets players smell their games in real time. With the growing popularity of VR, as well as the introduction of haptic feedback in the PlayStation 5’s DualSense controller, companies have been increasingly interested in stimulating all five of senses while people play video games. Horizon Forbidden West used DualSense haptics to try to emulate even the feeling of walking through grass, and the ambitions to create a fully immersive gameplay experience have only grown.