Minami Lane is an adorable management game in which players are given control of a single street, the titular Minami Lane. They must run various businesses to attract tourists, manage the businesses' menus, keep customers happy, and befriend adorable cats and tanuki (raccoon dogs) who also call the street their home. Minami Lane's developers started with the goal of making a "tiny game" that is a complete, satisfying experience without becoming too large in scope. The management game, which has received extremely positive reviews since launch, has been praised for its pleasant aesthetics, intuitive gameplay, and plethora of cute animals.