Spider-Man is suffering from success. Peter Parker has been the most popular Marvel superhero for more than a generation. Even as the Marvel Cinematic Universe elevated the B-and-C-tier names to the major leagues, Spider-Man remained the franchise's icon. Marvel Studios rewarded Peter's success with a stellar introduction in Civil War and an excellent trilogy of solo films. Fans eagerly await a fourth outing, but many Spider-Man 4 pitches fail to understand the character's appeal.