Marvel has experienced the negative consequences of pushing an idea too far. When they proudly proclaimed the idea of a shared universe in their film franchise, fans showed a healthy skepticism. The Infinity Saga demonstrated several massive successes with Marvel's impressive gimmick. Years later, the constant interconnectivity presents several new problems. Fans cried out for Marvel projects without homework, prompting the studio to pitch their new Marvel Spotlight brand. After one outing, the logo may have outlived its usefulness.