The ASUS ROG Ally is a Windows-based handheld that is one of the more well-known competitors aiming to take a piece of a market currently dominated by the Steam Deck. ASUS's ROG brand is one that PC gamers in particular greatly value and place a premium on, something that allows it to take on the Steam Deck, which also benefits from Valve's immense brand value and offers a unique solution for gaming on the go in a market where users previously used to turn to gaming laptops as their go-to option.