One of the key factors in the massive success of Bleach is its memorable and iconic female cast, and there's no better example than Kuchiki Rukia, the series' deutaragonist. Throughout the story, fans see her grow from humble and difficult origins to a powerful and accomplished member of the Gotei 13. Bleach is acclaimed for the excellent character growth of many characters. They evolve in every way to showcase a person's real soul-searching and how harsh and good experiences shape people.