Electronic Arts is considering more heavily implementing advertisements within its AAA titles, according to the studio's CEO during a recent earnings call. With a wide library of games, EA has grown into one of the largest third-party developers in the gaming industry, with everything from Battlefield and Need for Speed to sports games in its repertoire. The studio has helped to publish some of gaming's most popular franchises, like The Sims and Apex Legends among others. Now, EA is reportedly looking at more aggressive ads within its games.