In 2009, amidst an online boom in the world of pop culture blogs and websites, Game Rant was created. Born out of a desire to cover the various goings-on in the video game world, Game Rant started as the sister site of Screen Rant, brought to life by SR editors Rob Keyes and Ben Kendrick with the support of SR CEO Vic Holtreman. Game Rant was, at the time, a side project the younger sibling to an older, wiser, and more established elder.