Tuesday, 04 June 2024 20:41

Facebook Discusses Strategy to Win Over Gen Z

Written by Taylor Mansfield
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As Gen Z flocks to Instagram, Twitter, and TikTok, Facebook continues to fall behind, but a new strategy could be the key to resurgence.

Facebook has devised a plan to appeal to Gen Z after servicing the older generations for years. Since 2004, Facebook has been the go-to hub for sharing news, chatting with friends, and discovering new communities, long before the invention of Instagram and Twitter. Now that Elon Musk has acquired Twitter and Meta has taken control of Instagram, WhatsApp, and Threads, Facebook has largely become a thing of the past, only really associated with Baby Boomers and Generation X. Gen Z and Millennials tend to prefer Instagram, TikTok, and Snapchat nowadays, but that won't stop Facebook from attempting to reel them back in.

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