Call of Duty maker Activision has reportedly sold an in-game cosmetic for Modern Warfare 3 that was designed using generative AI. While many in the games industry have spoken about the possible applications of generative AI as an assistive tool for game development, it has also been contentious among others due to its derivative nature. Generative AI tends to combine elements from existing works instead of producing something wholly original, which leads to an ethical (and possibly legal) gray area for creatives.