Wednesday, 24 July 2024 16:44

The Sims 4 Has Genius Way of Marketing Lovestruck Expansion

Written by Dominik Bonjak
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EA comes up with a genius marketing strategy for promoting The Sims 4: Lovestruck Expansion Pack, which just debuted on July 25.

Electronic Arts has started marketing The Sims 4: Lovestruck with a series of genius Tinder ads. Its clever promotional campaign kicked off just ahead of the release of the latest The Sims 4 expansion pack.

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