Most video games live or die on their ability to appeal to popular fantasies, whether the dream of being an all-powerful warrior, a cunning adventurer, or even a heartbreaker. Just as cultural tastes differ, so do the standards of normality. In the West, most dating sims are considered "outside acceptable normality," whereas even the most violent, revenge-fueled murder simulators are hunky-dory for the most part. On the flip side, big, non-linear games that emphasize player freedom are met, at best, with a shrug from audiences in some Eastern countries.