The studio behind the Mario Party series, NDcube, has officially changed its name to Nintendo Cube Co., Ltd., better reflecting its parent company. NDcube was originally formed in 2000 as a collaboration between Nintendo and advertising firm Dentsu, and worked on a variety of Nintendo games, like F-Zero: Maximum Velocity and Dokodemo Taikyoku Yakuman Advance. In 2010, Nintendo bought out the vast majority of shares from Denstsu, and former employees of Hudson Soft, the previous studio responsible for the Mario Party series since 1998, migrated to NDcube.