Embracer has announced that the proposed sales of 4A Games and Zen Studios have been canceled and will stay with the conglomerate after all. Embracer is a Swedish video game and media holding company that was first established in 2011, taking control of IPs of bygone publishers like THQ and JoWood. The company then grew in size, to the point that it became a public company in 2019. It then began purchasing and acquiring a number of studios throughout 2023, rapidly growing further, acquiring the likes of Metro developer 4A Games and Pinball developer Zen Studios.