Wednesday, 16 October 2024 06:55

Best Games With Misguided Marketing Campaigns

Written by Mark Smith
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Marketing is supposed to help games like Earthbound or Dead Space 2 reach their audience, but sometimes a campaign can do more harm than good.

There's more to becoming a great video game studio than making a good video game. The industry is now bigger than movies and music combined, meaning that there are a lot of hungry executives looking to take a cut of this lucrative market. Addditionally, thanks to a slew of tools and tutorials, making video games has never been easier for indie developers. As a result, it's easy for even a great game to get lost in the mix.

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