The best horror games know how to mess with a player's emotions and immerse them with great visuals, audio design, stories, and more. It's easy to label this genre as a fountain of cheap jump scares and streamer bait, but the truth is that executing compelling horror is a Herculean task. Developers must ensure that their games are oozing quality from every pore if they want to succeed in a genre that is notorious for featuring many sales duds. After all, many players aren't huge fans of going out of their way to scare themselves.