Facebook Gaming is a growing platform that's struggling to keep up with the powerhouses of Twitch and YouTube, but a recent move that the company is making will allow content creators to make more money.
Facebook Gaming Partnerships Manager Josh Maresca recently confirmed on Twitter that Facebook will be waiving all revenue sharing from subscriptions until 2023. This will allow Partners, Level Ups, and all FB creators to make more revenue when streaming on Facebook Gaming. Maresca did confirm that this comes from subscriptions on desktop, suggesting that mobile subs may be subject to separate revenue sharing.
RELATED: Facebook Acquires Onward VR Developer Downpour Interactive
Before this extension, Facebook Gaming was going to take up to 30% of each $4.99 subscription starting in August 2021 but this extension will allow content creators on the platform to continue making more revenue into 2023. Since Facebook Gaming confirmed that this subscription revenue deal would be extended into 2023, streamers have been imploring Twitch and YouTube to improve their revenue-sharing options. Taking aim at Apple in addition to Twitch, Facebook Gaming made reference to the 30% transaction fee on iOS when discussing the revenue share changes coming in 2023.
In order to be eligible, streamers must meet certain requirements such as 10,000 followers or over 250 “return viewers” and either 50,000 post engagements or 180,000 watch minutes within 60 days. Facebook Gaming streamers won't even be able to unlock the ability for viewers to subscribe to them until they apply to the program. This program comes with its own set of eligibility requirements which may prevent some streamers from creating content on Facebook. While some streamers may have to wait for approval, the increased revenue until 2023 may be worth jumping through the hoops for.
Facebook Gaming will only be sharing 100% of subscription revenue with creators when viewers subscribe on desktop and not mobile. According to official statistics, only 20% of Facebook Gaming viewers are on desktop, with the remainder on mobile. Josh Maresca hasn't announced what the difference will be for mobile subscriptions.
Existing Facebook Gaming content creators will receive the biggest benefit from this subscription revenue extension as they've already established communities there, but this incentive may bring in a whole lot more creators to the platform. Twitch streamers typically have to share half their subscription revenue with the platform, making Facebook Gaming's offer to its content creators that much more incentivizing. Popular streamers on Twitch will be afforded the opportunity to negotiate a higher percentage of revenue for themselves, but for streamers who are just starting out, Facebook Gaming may be a great alternative.
MORE: PlayStation Suspends Facebook Advertising as Part of Hate Speech Boycott
Source: Kotaku