Sega has a long and complicated history in the gaming world. Once upon a time, the company was one of the top console manufacturers. Their first system, the Sega Master System, was released in Japan in 1985, when the industry was recovering from a crash. Sega then went on to release their most popular system, the Sega Genesis, in 1988 (Japan) and 1989 (North America). In Europe, the system was called the Sega Mega Drive, and it was released in 1990.