It feels like almost every month, video game fans are introduced to a massive new live-service experience that is aiming to shake up the market. PlayStation attempted it with Concord, Rocksteady tried it with Suicide Squad: Kill the Justice League, Ubisoft wanted a slice of the market with Skull and Bones, and so on. There have been so many attempts over the years, with many of them failing to find their audience. Where those struggled to make an impact, however, Marvel Rivals seems to have hit all the right notes.