The Witcher 4 launched its first trailer at The Game Awards 2024, showcasing Ciri as the protagonist. The trailer was a short story that depicted a village choosing a teenage girl to be sacrificed to appease a monster. To save his daughter, her father hired a witcher to slay the monster instead. The witcher is revealed to be Ciri, who saves the girl and slays the monster. Upon returning to the village, she discovers the villagers turned on the man and his daughter, and killed the girl themselves.