Marvel Rivals has been a massive success for NetEase Games, as the free-to-play title has won over gamers for numerous reasons. The use of an established brand that has been dominating pop culture for over a decade thanks to the incredibly popular MCU is a solid way to get players in the door, and those newcomers being greeted with over 30 characters to choose from gives them plenty of options to find someone to suit their playstyle. Marvel Rivals' gameplay, interesting team-up abilities, a well-thought-out approach to competitive mode, and a well-received battle pass system are all draws too. And, of course, there’s Jeff the Land Shark.