Pokemon GO follows a live-service format, meaning that with each new season that comes and passes through the game, players will be able to experience a wide variety of in-game events and opportunities. These events involve the likes of both one-off celebrations of themed opportunities as well as more recurring events such as Max Mondays, Community Days, and Spotlight Hours - all of which provide a great way to encounter and capture new people, make the most of limited-time bonuses, and earn handy rewards.