On June 16, 2022, The Hollywood Reporter reported that a Jon Snow Spinoff under the working title "SNOW" was in early development at HBO. This announcement ignited excitement among the fans who were reeling from the unsatisfactory final season of Game of Thrones. The massively popular actor Kit Harington, who portrayed Jon Snow for eight seasons from 2011 to 2019, personally pitched the project to HBO along with his team of writers and showrunners. Harington's direct attachment to SNOW added credibility to the project. Who could do Snow better than the actor who portrayed Jon Snow?