Sometimes the memes write themselves, as is the case with a hilarious video of DJ Khaled receiving a framed promotional Xbox Series S. Khaled, either unfamiliar with Xbox's next-generation consoles or just being the DJ Khaled the public knows and loves, points to the Xbox Series S and asks, "What is this, a speaker?" The short video clip, which DJ Khaled shared via his Instagram story, is still making the rounds on social media.
The promotional box that DJ Khaled received is actually quite interesting. In his Instagram story, DJ Khaled says thank you to LeBron James and Xbox for the gift, which provides some context for the box. It's a custom box that includes a variety of Space Jam: A New Legacy-themed stuff, like an Xbox Series X/S wireless controller, a pair of sneakers, a Bugs Bunny trading card, and the Xbox Series S itself.
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DJ Khaled seems very grateful for the gift, befitting the friendly personality that he's well known for. He seems especially thankful for the sneakers, which he says he's going to place in his sneaker room. As shown by his comment on the Xbox Series S console, he doesn't seem particularly interested in anything else in the box. He does seem to appreciate the general idea of a Space Jam: A New Legacy-themed promotional box, at the very least. In fact, according to his Instagram, he went ahead and watched Space Jam: A New Legacy with his family.
That DJ Khaled shared the short video to his Instagram all but confirmed that he was in on the joke, at least to a degree. There's always been a question regarding whether DJ Khaled is aware of the memes that he is a part of. He's an often ridiculous character, but his success can't be denied. Calling the Xbox Series S a speaker instead of a console and then sharing it online definitely implies a bit of an effort to come off as silly.
To DJ Khaled's credit, the Xbox Series S does look like a stereo. Someone who hasn't seen an Xbox Series S before could very easily mistake the console as just that. It's a bit more silly of an assumption when it comes in a promotional box from Xbox that includes other Xbox hardware, though.
What makes the situation all the funnier is that Xbox would likely appreciate DJ Khaled calling its Xbox Series S console a speaker. After all, this is the same company that's releasing an official refrigerator based on the Xbox Series X. If this DJ Khaled video goes a bit more viral, perhaps a speaker could be in the works next.
The Xbox Series S is currently available.
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