This past week Youtuber Valkyrae courted controversy with the announcement of a new product line named RFLCT. Valkyrae announced that the RFLECT line of skincare products was designed to protect users from "blue light pollution" stemming from computer monitors and phone screens. Online denizens, including Valkyrae fans, as well as experts dismissed the products as a scam, but Valkyrae promised there were supporting studies for her products' claims. Those studies, however, will not be shared publically.