Founded in 1889, Nintendo attained recognition in Japan with its handmade hanafuda cards, eventually expanding into the wider world of children’s toys. The mid-80s would see business boom internationally thanks to the Famicom video game console, known as the Nintendo Entertainment System overseas. Nintendo would shift its focus almost entirely to the publication of digital entertainment from that point, but its recent collaboration with LEGO returned physical toys to the forefront, with the newest expansion set in the collection debuting on January 1, 2022.