Acquisitions in the games industry have been on the rise for a few years. Microsoft, Tencent, and Embracer Group’s steadily growing umbrella of acquired studios have caught the attention of many. These practices have been going on for decades, but it seems like industry leaders are committing to them more each year. Heading into 2022, Take-Two Interactive seemingly plans to use this to buff out its presence on smartphones through a $12.7 billion USD acquisition of mobile developer Zynga. This deal would officially be the most expensive purchase in video game history, and with good reason.