Xbox has been hitting he headlines after Microsoft announced it is acquiring Activision Blizzard for an eye-watering $68.7 billion, roughly $8 billion greater than Nintendo’s current net worth. Gamers have since been pondering what this means for PlayStation, the future of the game industry, but also industry competition. With Microsoft now effectively in control of many major franchises and beloved game characters, some which are famously associated with Xbox competitors, questions are being raised about whether this is really in the interest of gamers.