World of Warcraft was once the unbeatable kingpin of the MMORPG genre. Many competitors have launched and died in the time World of Warcraft has been around, but times are changing with other high-quality MMOs pulling players in, a loss of faith by many players, ongoing lawsuits, and now Microsoft's acquisition of Activison Blizzard. This is a turbulent time for the aging MMO, which makes it the perfect time for Microsoft to shake up its formula.