Competition drives the gaming industry, and exclusivity helps companies bring in audience members and keep them around. Much like the recent acquisition of Activision-Blizzard by Microsoft followed by Sony's acquisition of Bungie, the biggest streamers often sign exclusivity contracts with Twitch, YouTube, and Facebook to bring in their massive viewer bases, and notable content creators like Ludwig have made the move to YouTube, keeping the Google-owned streaming service in the race against Twitch.