Monday, 31 January 2022 04:48

Comparing Sony and Microsoft's Approach to Acquisitions and Exclusivity

Written by Rob Dolen
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Both Microsoft and Sony are exploring opportunities for exclusivity through acquisitions, though both are navigating exclusivity in nuanced ways.

In just one month, both Microsoft and Sony have made ambitious acquisitions to kick off 2022's year of gaming in a way that's generated a lot of buzz and reactions. Take-Two kicked things off by making an unexpected acquisition of Zynga for $12.7 billion, but Sony and Microsoft had their own surprising acquisition announcements on the way. In Microsoft's corner, the company announced the acquisition of controversial publisher Activision Blizzard for $68.7 billion just a few weeks ago. Now, Sony has announced the acquisition of Destiny and original Halo developer Bungie as a PlayStation studio, but Bungie has reiterated that this deal doesn't mean exclusivity.

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