In January, Microsoft revealed its plans to acquire Activision Blizzard, one of the biggest publishers in the gaming world. The acquisition has a hefty $68.7 billion price tag attached to it, and once the acquisition is finalized, Microsoft will be the third-largest gaming company by revenue, with only Sony and Tencent ahead of it. Microsoft seems to be on a spending spree, because the Activision Blizzard acquisition comes after its acquisition of ZeniMax Media in 2021. Sony has not been staying out of the acquisition game and, following a string of acquisitions in 2021, it announced in 2022 that it would be acquiring Bungie for $3.6 billion.