Millions of players started up Lost Ark since its western release this past Friday. That's millions of players learning how to play Lost Ark, experiencing its story for the first time, and finding their place in the MMO's community. It also means that Lost Ark players are being introduced to the oversight of publisher Amazon for the first time, and what that means. One harsh example comes from a Lost Ark player who claims they were temporarily banned and forced to change their name, which was the relatively innocuous name of "Hellgate."