Virtual YouTubers, or VTubers, might seem like a niche interest, but there were approximately 16,000 VTubers worldwide as of October 2021. These content creators, who create a virtual avatar using real-time motion capture software, have amassed millions of followers online. The phenomenon has become so popular that even Sonic and Tails have become VTubers. And one of the leading VTubers is Uruha Rushia, a Japanese content creator who signed with Hololive Production in July 2019. She is currently the highest YouTube Superchat earner and has over 1.5 million subscribers on the platform.