The soccer gaming space has been dominated by AAA titles like FIFA that have shaped the genre and created a massive and devoted player base. Through the years, however, gamers have become frustrated at the lack of content added to new, full-priced games, the unfair matchmaking in online play, and the pay-to-win features available in these games. The upcoming UFL game, currently being developed by Strikerz Inc, is looking to produce a soccer game that fixes many of these issues.