The GPU industry is fiercely competitive, and even with prices and availability the way they've been, it hasn't stopped the likes of Nvidia and AMD from releasing product after product. On top of that, Intel is about to enter the market with its own range of dedicated cards. With Nvidia's RTX 3090 Ti being underwhelming to some, there may be a chance for "team blue" to carve its own success story and maybe even dethrone the two current leaders over time, especially now that it's started releasing its new product.